La Opala ties up with major retailers
With an aim to cash in on the retail boom, Premium crockery manufacturer La Opala R G Ltd has tied up with major retailers, including Reliance, and is eyeing to double turnover to Rs 100 crore by next fiscal.
By PTI |
NEW DELHI: With an aim to cash in on the retail boom, Premium crockery manufacturer La Opala R G Ltd has tied up with major retailers, including Reliance, and is eyeing to double turnover to Rs 100 crore by next fiscal.
"We have recently tied up with Reliance, Lifestyle, Pentaloon, Metro, Pyramid and Shoppers Stop for catering to customers of the mall culture," La Opala President L Sridhar told the media.
He said the alliances with the major organised retailers were not an exclusive arrangement and the company was not looking at setting up its own stores.
"With the retail business getting more organised, we can get better feedback in terms of consumer preferences and choices but I don't feel the market is ripe for the company to open exclusive La Opala stores," he said.
He said the company was targeting to double its turnover to Rs 100 crore by 2007-08 with its new plant at Uttaranchal expected to go onstream by May.
"The new automated plant at Sitarganj, Uttaranchal, would be fully operational by May, which would double our production capacity," Sridhar added.
La Opala has also embarked on an innovative product portfolio programme, in which it plans to provide designs catering to the specific requirements and tastes of consumers across the country.
"We have recently tied up with Reliance, Lifestyle, Pentaloon, Metro, Pyramid and Shoppers Stop for catering to customers of the mall culture," La Opala President L Sridhar told the media.
He said the alliances with the major organised retailers were not an exclusive arrangement and the company was not looking at setting up its own stores.
"With the retail business getting more organised, we can get better feedback in terms of consumer preferences and choices but I don't feel the market is ripe for the company to open exclusive La Opala stores," he said.
He said the company was targeting to double its turnover to Rs 100 crore by 2007-08 with its new plant at Uttaranchal expected to go onstream by May.
"The new automated plant at Sitarganj, Uttaranchal, would be fully operational by May, which would double our production capacity," Sridhar added.
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La Opala has also embarked on an innovative product portfolio programme, in which it plans to provide designs catering to the specific requirements and tastes of consumers across the country.
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