Itz Cash plans massive beef-up, to add 1-lakh outlets by FY 12

MUMBAI: Essel Group's pre-paid payment solutions provider, ItzCash, plans a massive beef-up of its retail presence pan-India by opening 1-lakh more exclusive outlets under the brand name 'ItzCash World' and 30,000 franchisees over the next 1-year.

"We plan to open another 1-lakh exclusive outlets under the brand name 'ItzCash World', besides adding another 30,000 franchisees by end-FY 12," ItzCash's Managing Director, Naveen Surya, told PTI here.

"The retail sector is lucrative and rapidly-growing and we are ideally-positioned to tap its potential. People want to buy their daily essential needs and ItzCash Card will prove of great help to them," he said.

Presently, the company has 2.7-lakh exclusive outlets and about 50,000 franchisees and has tied-up with over 10,000 service-providers pan-India.

Itz Cash has already tied-up with Anil Ambani's Reliance Energy through which customers can pay their bills through the card online at Itz Cash outlets. Similarly, it has also tied-up with the Municipal Corporation of Greater Mumbai (MCGM) for octroi collection.

"Nowadays people are very busy--they have no time to even visit offices to pay their bills. Itz Cash is targeted at this segment and is the ideal solution for them," he said.