Infiniti to open 40 stores, invest Rs 900 crore

PUNE: Infiniti Retail, a wholly-owned subsidiary of Tata Sons, plans to rollout 40 mega and small electronics stores by March 2008 in eight major cities of the country. The company, an electronic appliances and consumer goods retail chain, plans to take this number to over 100 stores by 2010.

According to reports, the company will invest close to Rs 900 crore over the next three years and will be funded by Rs 400 crore equity contribution by Tata Sons to open 40 stores this fiscal.

Infiniti Retail has two formats, the mega store being called Croma ranging in size of 10,000 to 30,000 sq.ft and Croma Zip in the size of 850 sq ft. The company will launch small as well as mega stores in places such as Delhi, Bangalore, Chennai, Hyderabad, Surat, Nashik, Baroda, New Mumbai and Pune.