India’s online shopping fest traffic doubles in 2014

Maximum number of shoppers belonged to small towns and cities. SEC C, D and E towns also saw the highest increase in online shoppers compared to last year.

By ET Bureau | Dec 17, 2014, 04.00 AM IST

The just concluded three-day Great Online Shopping Festival (GOSF) website saw double the traffic as compared to last year, according to market researcher IMRB. Jabong, Snapdeal and Amazon emerged as the top three visited websites. Maximum number of shoppers belonged to small towns and cities. SEC C, D and E towns also saw the highest increase in online shoppers compared to last year, reports Ratna Bhushan.