Idi Srinivas Murthy named senior vice president, Marketing, at Snapdeal

NEW DELHI: E-commerce major, Snapdeal, has announced that it has appointed Idi Srinivas Murthy as senior vice president of marketing. Prior to this, Murthy was working in the marketing teams of Coca-Cola and GlaxoSmithKline.

At GSK, he was working as the regional director, marketing in Africa where he spearheaded the company’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. In 2009, he featured in Brand Equity’s Indian Marketers League, which covered the country’s brightest marketers.

At Coca-Cola, he worked across different roles in marketing and operations. There, in his last role as marketing director India and South West Asia BU, he was responsible for leading Sprite as a brand. He is an electrical engineer from Vivekanand Engineering College, Mumbai and an MBA from Indian Institute of Management, Calcutta.

"I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe this is where new age marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal’s vision of creating life-changing experiences for buyers and sellers a reality," said Murthy.