Grabbit to launch apparel vending machines

MUMBA: Buying apparel through a vending machine may soon become a reality, coming as a Godsend to brands and retailers who do not have a store to sell their wares in malls.

The idea to vend apparel through machines is being purveyed by Grabbit Franchisee Lette, a vending service provider, which is in talks with brands like Raymond and Spykar to launch the apparel vending machine very soon, a top company official said.

This would help brands and retailers who do not have a presence in malls to sell their products through vending machines, Grabbit Franchisee Lette's Managing Director, M D Nayar, told media here.

"We have already tied-up with Nari for the roll-out of its products which would be commenced soon," Nayar said.

Nari is an ethnic-wear brand owned by Raju and Karan Ahuja.

Grabbit would commence operations with ethnic wear and swim suits before branching into other segments, Nayar said.

"We have already launched vending machines for jewellery and have tied-up with brands like Kisna for diamonds and Agni for gold," he said. Cosmetics are also being sold through these machines.

On the company's revenue model, Nayar said that the company would buy the goods at a discounted rate from brands and then sell them through the vending machines at the maximum retail price (MRP), he said.