Gearing up for Wal-Mart

VADODARA: The arrival of global retail giants on Indian shores has spurred their unassuming suppliers based in India even before their setting shop here.

Vadodara-based Goradia group, which makes toothbrushes under the Jewel brand and several private labels and is among the largest supplier of toothbrushes to Unilever, Ikea among others, says it is busy chalking out fresh business strategies with the announcement of Wal-Mart’s entry in Indian market.

The entry of local heavy-weights like Reliance is also a booster. The Goradia group is hoping to generate 30% of its total revenues from private labels as compared to about 15% now.

The group is now increasing its focus in domestic market and newly launched household product category through organised retailers. Goradia group is also set to launch premium products in India in different segments.