Future, Tesco Data company in JV to develop customer insights

MUMBAI: The Future Group has formed a joint venture with Dunnhumby, a data analysis company owned by British retailer Tesco, to develop and sell customer insights to clients in India. UK-based Dunnhumby helps global retailers and brands such as Procter & Gamble, Coca-Cola and Kroger analyse data to improve customer experiences and build loyalty.

Dunnhumby will use consumer data generated from the Future Group's retail network that attracts nearly 300 million customers at stores in more than 100 cities.

Dunnhumby said it will bring on board its tools and knowledge to leverage the data to try uncover insights on what customers want, where they want it, and how much they're willing to pay for it.

"The ability to understand complete spending patterns provides us with great opportunity to grow the lifetime value of our customers, by being more relevant and providing value to them," Future Group CEO Kishore Biyani said. Dunnhumby has similar ventures with retailers such as Kroger Co in the US, Metro in Canada and Gruppo PAM in Italy.

With over 25 mn members, the Future Group's loyalty networks can provide consumer data that tracks brand, category, price preferences and demographic data of its customers.