Future Group ties up with Tesco arm for customer data analysis

MUMBAI: The Future Group has formed a joint venture with Dunnhumby, a data analysis company owned by British retailer Tesco, to develop and sell customer insights to clients in India.

UK-based Dunnhumby helps global retailers and brands such as Procter & Gamble, Coca-Cola and Kroger analyse data to improve customer experiences and build loyalty.

Dunnhumby will use consumer data generated from the Future Group's retail network that attracts nearly 300 million customers at stores in more than 100 cities and 40 rural markets.