Flipkart vs Snapdeal: Two stars of e-commerce consistency and confidence

Flipkart and Snapdeal have raced to the top of the Indian ecommerce heap quickly. But the two companies have followed different routes to reach the position they are in today.

ET does a comparison of the business models of India’s top two online marketplaces and finds Flipkart to be an SRK-like consistent performer & Snapdeal oozing Salman-like confidence.