Decathlon products to be available on Myntra

Leading sports products brand Decathlon on Monday announced a partnership with fashion and lifestyle platform Myntra. Decathlon’s sportswear, footwear, accessories and other products will now be accessible on Myntra across the nation’s tier 1, 2 and 3 cities, covering nearly 98% of the serviceable pin codes, announced the company in a press release.

“We are thrilled to announce our strategic association with Myntra as this a significant step in enhancing our e-commerce presence and also represents our efforts to reach a much larger audience across India,” said Sankar Chatterjee, CEO at Decathlon India.

Decathlon products including t-shirts, shorts, jackets, and leggings to sports shoes, backpacks and accessories from more than 40 sports like hiking, trekking, fitness, training, swimming, surfing, badminton, tennis, football, basketball, running among others will be available on Myntra.


“Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle,” Chatterjee added.

To build a hype around this launch, Decathlon’s Myntra store will have prime locations visibility on the app throughout the launch period.

Additionally, DECATHLON will drive engagement through targeted social media campaigns across social media channels to reach a wider audience.

Commenting on this announcement, Nandita Sinha, CEO at Myntra, said, “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports. With a strong focus on emerging sports markets in India, this collaboration underscores our commitment to making sportswear and athleisure more accessible while inspiring a more active lifestyle for millions of consumers.”

The release said that Myntra’s emphasis on a seamless shopping experience, coupled with its strong footprint in fashion and lifestyle made it an ideal platform for Decathalon.