Carter’s enters offline retail space in India through Mahindra’s BabyOye

AHMEDABAD: Mahindra Retail will bring US retailer of kid’s clothing, gifts and accessories Carter’s Inc to its chain of BabyOye stores across India, the company said on Wednesday.

Mahindra will open 40 store-in-stores at BabyOye outlets in 15 cities across India and online at babyoye.com beginning January 2016.

This will be the first time in India that Carter’s apparel will be available in store, allowing customers to experience the merchandise before purchase.

"Carter’s is already available online at www.babyoye.com and on our app and our customers can now also shop for the complete range in BabyOye stores across India," said Prakash Wakankar, CEO at Mahindra Retail.