BRND.ME eyes D-Street debut as it completes Singapore-to-India merger in under 10 months

Consumer brands platform BRND.ME (formerly Mensa Brands), which is preparing for an IPO within the next 12 to 18 months, has completed what it describes as a first-of-its-kind cross-border composite merger, moving its corporate domicile from Singapore to India in under 10 months and laying the groundwork for a public listing.

The company, in a statement on Thursday, said the restructuring involved the merger of its Singapore entity with its Indian holding company, followed by the consolidation of seven domestic group entities.

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Commenting on the development, founder and CEO Ananth Narayanan said, “This is a big milestone for us. What we’ve done here is not just moved our domicile but also executed a fairly complex cross-border merger across Singapore and India in under 10 months. It speaks to the kind of discipline, execution, and corporate governance we’ve built as a company. More importantly, it sets us up with a much stronger foundation as we look ahead to the next phase of growth, including our path to becoming a public company.”

The entire process received regulatory approvals in both jurisdictions, including clearance from the National Company Law Tribunal (NCLT), Chandigarh Bench, on February 20, after prior approval from the High Court of Singapore.

Structured as a composite transaction, the merger was executed in parallel rather than sequentially -- compressing what is typically a multi-year restructuring exercise into a single coordinated effort. According to the company, this approach sets a new benchmark for cross-border corporate consolidation involving both offshore and onshore entities within India’s regulatory framework.

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The move also signals a broader shift in strategy among new-age Indian companies. While many high-growth startups historically chose offshore domiciles, BRND.ME’s transition back to India highlights a changing preference -- positioning the country not just as an operating base, but as a strategic headquarters aligned with capital markets.

Following the consolidation, BRND.ME will now operate under a unified Indian holding structure, which the company says will improve strategic alignment, operational agility, and governance clarity across its portfolio.

The restructuring is also a key step toward its planned entry into public markets. The company said it is actively evaluating an initial public offering (IPO) within the next 12 to 18 months, with the simplified corporate structure expected to enhance transparency and regulatory alignment.

Financially, BRND.ME reported achieving adjusted EBITDA profitability and turning operating cash-flow positive in FY26. It posted revenues of around ₹1,500 crore in FY25 and is targeting an exit revenue run-rate of ₹1,700–₹1,800 crore for FY26.

The company described FY26 as a period of disciplined consolidation, driven by margin expansion, tighter cost controls, and calibrated investments. Its portfolio is anchored by four flagship brands -- Majestic Pure, Botanic Hearth, MyFitness, and PartyPropz -- which operate across wellness, personal care, nutrition, and lifestyle categories.

International markets remain a major growth driver, with operations spanning over 16 countries, including the United States, Canada, the Middle East, and Europe. The company has recently expanded its footprint in Europe and is evaluating Southeast Asia as its next growth frontier.

Founded in 2021, BRND.ME has built a portfolio of consumer brands across health, wellness, and lifestyle segments, supported by investors such as Accel, Norwest Venture Partners, Alpha Wave Global, and Prosus. The company says its model combines India-led manufacturing, proprietary technology platforms, and digital-first brand building to scale products globally.