Big Bazaar's campaign to serve poor children
Big Bazaar has launched an initiative to serve children from marginalised section in association with an NGO, Save The Children India.
By PTI |
NEW DELHI: The flagship hypermarket format of Pantaloon Retail, Big Bazaar has launched an initiative to serve children from marginalised section in association with an NGO, Save The Children India.
'Power Of One' campaign will appeal customers to contribute Re 1 for the fund to be given to the organisation. The campaign will be supported by many film stars and celebrities over the next couple of months, with Sanjay Dutt being the first film star, a release said.
First launched in Mumbai across all its six Big Bazaar stores, the campaign will be progressively rolled out across over 75 stores in 48 cities which are expected to attract 150 million customers during this year.
'Power Of One' campaign will appeal customers to contribute Re 1 for the fund to be given to the organisation. The campaign will be supported by many film stars and celebrities over the next couple of months, with Sanjay Dutt being the first film star, a release said.
First launched in Mumbai across all its six Big Bazaar stores, the campaign will be progressively rolled out across over 75 stores in 48 cities which are expected to attract 150 million customers during this year.
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