Big Bazaar signs Dhoni as brand ambassador
Big Bazaar, the flagship hypermarket retail chain of the Kishore Biyani-run Future Group on Friday said it has roped in cricketer Mahendra Singh Dhoni as the Brand Ambassador for its new range of fashion apparel.
By PTI |
MUMBAI: Big Bazaar, the flagship hypermarket retail chain of the Kishore Biyani-run Future Group on Friday said it has roped in cricketer Mahendra Singh Dhoni as the Brand Ambassador for its new range of fashion apparel.
Dhoni would feature in a series of advertisements across all media to be released shortly, a release issued stated.
"Dhoni and Big Bazaar have a lot of synergies as the Indian one-day international team's captain stands for the aspirations of youths, while Big Bazaar is looked up to by millions of Indians to fulfill their aspirations," Big Bazaar's CEO, Rajan Malhotra, said in the release.
"I am proud to be associated with a brand like Big Bazaar which appeals to the Indian masses. For me, connecting with people across the country is important, whether through my cricket or my association with Big Bazaar," cricketer Mahendra Singh Dhoni said.
Dhoni would feature in a series of advertisements across all media to be released shortly, a release issued stated.
"Dhoni and Big Bazaar have a lot of synergies as the Indian one-day international team's captain stands for the aspirations of youths, while Big Bazaar is looked up to by millions of Indians to fulfill their aspirations," Big Bazaar's CEO, Rajan Malhotra, said in the release.
"I am proud to be associated with a brand like Big Bazaar which appeals to the Indian masses. For me, connecting with people across the country is important, whether through my cricket or my association with Big Bazaar," cricketer Mahendra Singh Dhoni said.
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