ASICS opens first company-owned store in India

Japanese sportswear major ASICS has opened its first company-owned and company-operated store in India, the company said on Saturday. The store is located at DLF Mall of India, Noida.

“The new store offers an immersive, new-age retail experience across ASICS’ complete portfolio of Performance Running, SportStyle, Core Performance Sport, and Apparel categories,” ASICS said in a statement.

ASICS currently has 128 stores across India.


Designed with minimalistic interiors and technology, the store reflects ASICS’ commitment to innovation, creating a dynamic and interactive space for consumers.

“India represents one of the most compelling growth stories in ASICS' global portfolio. The launch of our first DTC store represents a significant milestone, reinforcing India’s role as a central pillar of our ASICS Global Strategy,” said Yasuhito Hirota, Chairman and CEO, Representative Director, ASICS Corporation.

According to the company statement, the brand aims to expand its retail footprint to 200 stores by the end of 2026.