ASICS opens 150th store in India

Global Japanese sportswear brand ASICS on Monday said it opened its 150th store and third Company-Owned, Company-Operated (COCO) store at Pacific Mall, Mansarovar, Jaipur. Spanning 1,508 square feet, the new store brings ASICS’ global retail concept to Jaipur, offering consumers a comprehensive portfolio across Performance Running, SportStyle, Core Performance Sport and Apparel.

“Reaching 150 stores in India with the launch of our third COCO store in Jaipur is an important milestone in this journey. As we continue to grow, our focus is on creating retail spaces that are distinctive, relevant and rooted in our philosophy of ‘Sound Mind, Sound Body’, while reflecting how consumers live, move and engage with sportswear today,” said Rajat Khurana, Managing Director, ASICS India & South Asia, Executive Officer, ASICS Corporation.

The company said its Jaipur store brings ASICS’ global retail concept to life through an experience designed to help consumers discover the brand across performance and lifestyle. From understanding individual foot needs through Foot ID to exploring products suited to running, training and everyday wear, the store offers a more informed and immersive way to engage with the brand.