Amazon Now expands to Pune, Hyderabad, Chennai, Kolkata as part of 100-city push

Amazon on Monday said it will expand its ultra-fast delivery service, Amazon Now, to 100 cities across India, ramping up its quick commerce push in both metro and non-metro markets.

The company said in a statement that it plans to scale its specialised fulfilment infrastructure to over 1,000 micro-fulfilment centres (MFCs) to support the rollout. The service will be introduced in cities including Pune, Hyderabad, Chennai, Kolkata, Jaipur and Lucknow, among others, in addition to existing markets such as Mumbai, Delhi-NCR and Bengaluru.

Amazon Now offers a selection of daily essentials including groceries, fresh produce, personal care, beauty products, small appliances and pet supplies, and promises deliveries within minutes.


“Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection—especially the quality of fresh produce sourced directly from farmers,” said Harsh Goyal, Vice President – Everyday Essentials, Amazon India. He added that the expansion will also enable over 16,000 farmers to sell directly to customers via sellers on the platform.

Also Read: Amazon India plans to invest Rs 2,800 crore to strengthen operations; to focus on quick commerce

The move is part of Amazon’s investment of over ₹2,800 crore (around $300 million) to strengthen its operations network in India. The service competes with Eternal's Blinkit, Swiggy's Instamart, and Zepto in the quick commerce sector.

Customers can check availability of the service through the ‘Now’ icon on the Amazon.in app.