Aditya Birla Retail to up pvt labels biz revenue to 10-15%

MUMBAI: Aditya Birla Retail is targeting 10-15 per cent revenue from its private labels business in the next two-three years and plans to set up 250 supermarket stores by March 2010, a top company official said.

"Private labels business now contributes around three per cent to our revenue. We plan to up it to 10-15 per cent in the next three years," Aditya Birla Retail's CEO, Thomas Varghese told PTI here.

Aditya Birla Retail is a part of India's leading conglomerate, the Aditya Birla group.

The company plans to expand its private labels portfolio into segments such as personal care products which would include hair oil, hair styling gel, shaving creams and gels and toothpaste, among others, by March.

"The personal care products would be launched by March. This would be on a pilot basis and the products would initially be launched in Vishakapatnam. Depending on the market feedback we will then enter other markets," Varghese said.

The company already has private labels in categories such as food products including ketchups, jams, honey, carbonated drinks, chips and cookies under the 'Feasters' brand.