23 e-commerce sites engaged to promote handloom products report Rs 134.35 crore sales

The 23 e-commerce sites that were engaged to promote e-marketing of handloom products including India Handloom Brand (IHB) have clocked a total sales of Rs 134.35 crore as on October 31. This was informed by minister of state for textiles Darshana Jardosh in a written reply in the Rajya Sabha on Friday.

IHB was launched for branding and promotion of high quality, niche handloom products with zero defects and zero effect on the environment. 1714 registrations have been issued as on 31.10.2021. IHB products are largely sold by the private enterprises and reporting of sale figures by these handloom enterprises is voluntary in nature. Sales of Rs 1102.69 crore have been reported by these agencies as on 31.10.2021.

In order to promote e-marketing of handloom products including IHB products, 23 e-commerce entities have been engaged. Total sales of Rs. 134.35 crore have been reported by these e-commerce portals as on 31.10.2021. IHB registered holders are also facilitated for participation in domestic and international marketing expos/events for brand promotion, the minister informed the Rajya Sabha.