Propsoch raises $500K in pre-seed; Godrej, Vakil family offices lead funding

Propsoch, a startup that provides analysis and insights on properties, has secured $500,000 in a pre-seed funding round led by the family office investment arms of the Godrej Group and the Vakil Group.

The funds will be used for market expansion efforts in Mumbai and Pune and scaling up its operations in Bengaluru.

Founded by Ashish Acharya and Ravi Agrawal, its existing investors include Godrej Properties former chief executive Mohit Malhotra and Bhaskar Bhat, who was previously managing director of Titan Company.


“Our goal is to solve the lack of transparency for homebuyers when they are making one of the biggest decisions of their lives,” said Acharya.

“Their (Propsoch’s) vision aligns perfectly with our belief in data-driven, transparent solutions that benefit end consumers,” said Pirojsha Godrej, executive chairman of Godrej Properties.

Vakil Housing Development director Mohammed Arif Vakil said Propsoch is a pioneering company in India “dedicated to delivering in-depth, nuanced and unbiased insights for home seekers, enabling them to make informed decisions in the real estate market”.

The proptech, or property technology, industry has seen significant growth in India in recent years due to increasing demand for real estate efficiency. DART Consulting predicts the Indian proptech industry to grow 12% between 2023 and 2027. In 2023, Indian proptech companies attracted more than $4 billion in funding.