Mistry.Store launches India’s first store on wheels for building materials

Home building material platform Mistry.Store has launched store on wheels that will carry samples of building materials for professionals such as architects, interior decorators, builders among others.

The van would carry products from over 75 brands in the $25 billion home interior segment in India. Despite the sector employing over five million professionals, the market continues to be extremely fragmented with problems like price opacity, counterfeit products, poor customer service and ad-hoc professional fees.

“In line with our promise of simplifying building material purchases, we have launched this concept of sampling van to make it easier for professionals to check and suggest products for their ongoing projects in and around the Delhi NCR region. In this phase the van will focus on core categories and will keep extending its categories,” said Mistry.Store’s co-founder Vaibhav Poddar.


At present, there will be samples ranging across eight categories for professionals to choose products in one-go for their ongoing projects by booking a slot for the same without any charges.

Building material segments - tiles, plastic pipes, wood panels - should grow at a pace of 8-12% for the next 4-5 years, given various demand triggers including India’s urbanization drive, rebound in real estate market, healthy outlook for hospitality and health care sectors, and rising discretionary spends, said a report by HDFC Securities.

Founded by Vaibhav Poddar and Bhanu Mahajan in 2022, Mistry.Store is an exclusive platform for all home building professionals, simplifying building material purchases.

The startup is backed by Waveform VC and Bharat Founders Fund along with marquee angel investors such as Maninder Gulati (OYO), Vasant Sridhar (Co-founder, OfBusiness), Sumer Juneja (Managing Partner, SoftBank), Vikram Chopra (Founder, Cars24), Rohit Kapoor (CEO, Swiggy), Alok Mittal (Founder, Indifi) and Sharad Goenka (COO, Globalfaces) amongst others also participated in the round.