Max India's Antara bets big on senior living

A Max India unit plans to develop 1.5 million sq ft annually to meet the growing demand of senior living facilities in the country, Tara Singh Vachani, executive chairperson of Antara Senior Care and vice-chairperson of Max India, told ET.

Antara Senior Living has presence in Dehradun, Noida and Gurgaon. It plans to expand to Bengaluru, Chandigarh, Chennai, Goa, and Pune.

India's senior living sector is at a critical inflection point, with the target market expanding to 2.3 million households by 2030 and market penetration nearly doubling to 2.5%. Currently, India operates at just 1.4% market penetration versus 6%+ in mature markets.


“To power this expansion (across Antara), we intend to pump in another ?200 crore over the next 12–15 months. Antara raised Rs 124 crore through a Rights Issue earlier in 2025,” said Vachani.

The firm plans to add 8-10 communities over the next 4–5 years, which is expected to translate into 3,500–4,000 senior living units during the same period. Of this, 1200 units have been added till now.

“Gurgaon has always been one of the most desired markets for us. Because of the FSI norms, the development of a smaller group housing was not possible. We partnered with Max Estates to make the project a part of larger development. Going forward, we will partner with developers, who have a similar vision of developing intergenerational communities,” said Vachani.

Antara’s phase one of Noida project has 340 units which were sold in March 2023 and are ready for possession.

The company's third project, Estate 360, is an intergenerational project on Dwarka Expressway in Gurugram, in collaboration with Max Estates. It will manage the senior-living facilities, for 292 units. Antara and Max Estates have again joined hands for the latest project, Estate 361, where Antara will manage 360 senior living apartments.
The number of seniors in India is projected to rise from 147 million in 2024 (the 2024 ASLI-JLL report) to 350mn by 2050, when senior citizens would make up nearly 21% of the country’s population.

According to the The Association of Senior Living India (ASLI)-PwC report, the senior care sector, comprising residences for seniors, assisted living, transition care, curated products, mental wellness models and community engagement services, is already $10-15 billion in terms of market size that could potentially grow to over $30-50 billion by the next decade or so, making it a very exciting time to scale our business.

The current organised supply infrastructure in the senior living industry serves approximately 3-4 million seniors (2-3% of the total senior population), with projections indicating that capacity will more than triple in the next five years.