Magicbricks launches site visit product

Mumbai: Magicbricks, a real estate platform, has launched a site visit product to streamline property visits and enhance developer sales amid rising residential demand.

The 'Site Visit Product' addresses key challenges for home buyers and developers, the platform said in a statement, elaborating that many homebuyers miss out on visiting multiple properties while deciding on their ideal home due to busy schedules. On the other side, developers face challenges in engaging high-intent customers effectively, it added.

Magicbricks handpicks properties that match the buyer's preferences and even handles the logistics, making it easy for buyers to explore options in person without any hassle.


"This initiative not only simplifies decision-making for buyers but also provides logistical support, benefiting developers by presenting a more focused audience and creating an effective sales funnel by bringing in high-intent buyers to tour new properties," said Sudhir Pai, CEO of Magicbricks.

"In some instances, buyers have viewed 4-5 properties in one day, reducing decision-making time by nearly 50%."

In its first phase, the program has already facilitated over 16,000 site visits across 350+ projects nationwide, resulting in more than 1,000 bookings in less than a year, Magicbricks said.