Lohono Stays to add 100 villas under affordable luxury segment

Lohono Stays, a luxury villa hospitality brand, plans to add 100 villas in the affordable luxury category, a senior executive said.

Part of the Isprava Group, the villas will feature homes developed by The Chapter, another company of the same group.

While homes developed by Isprava are listed on Lohono Stays for rent and have an average room rental of ₹12,000–15,000 per night, under Lohono Luma, the average room rent will be ₹8,000–10,000.


“Since most of the homes will be 3BHK, the average rent for a villa per night will be ₹25,000, which will open the brand to a broader category. However, there will be no compromise on the level of service, as we will continue to cater to the traveller seeking luxury,” said Dhimaan Shah, Executive Director & Co-CEO, Isprava Group (Isprava, Lohono Stays, The Chapter).

The Chapter has acquired over 100 acres across key holiday locations.

The first project is spread over 2.25 acres adjacent to the Moira River in north Goa’s Aldona locality.

“Millennials and Gen Zs are changing the dynamics of luxury spending, where it’s no longer restricted to just the affluent. With villas and amenities crafted to exacting standards, Luma ensures that every guest enjoys the essence of luxury that defines the Lohono experience—even at an accessible price point,” said Nibhrant Shah, Managing Director & Co-CEO, Isprava Group (Isprava, Lohono Stays, The Chapter).

Lohono Stays has a portfolio of over 275 villas across 12 domestic and five international destinations, including Goa, Alibaug, Lonavala, Srinagar, Mussoorie, and Coonoor, as well as the Maldives, Phuket, Bali, and Koh Samui.

Isprava Group had raised nearly ₹200 crore in a funding round led by London Stock Exchange-listed Symphony International Holdings to support its plan to increase its footprint across India.