India's wealthy are buying multiple luxury homes in the same project

New Delhi: Last year, an NCR-based industrialist bought four apartments at a Gurugram ultra-luxury project for nearly Rs 380 crore. The deal underscores a growing trend in India’s luxury housing market, where wealthy individuals are securing multiple units, or even entire floors, to create private residences that offer bungalow-type living.

Developers such as Central Park and TARC reported similar deals. More recently, when Mumbai-based Oberoi Realty launched its first project in Gurugram, the company said while it has more than 800 apartments to sell, it expects only around 600 families to buy them, citing strong demand from buyers seeking multiple units.

“In the super-luxury residential segment, we have consistently observed a strong preference among affluent families to acquire multiple residences within the same development,” said Aakash Ohri, managing director and chief business officer,DLF Homes. “This reflects an approach to modern family living, one that enables different generations to remain closely connected while preserving their individual privacy, independence, and lifestyles.”


Beyond the lifestyle benefits, such acquisitions also represent a strategic long-term investment decision, with families creating a diversified real estate portfolio for different members.

“Increasingly, affluent homebuyers are buying multiple homes in the same development,” said Amar Sarin, MD & CEO. “We have seen this particularly in our developments, like TARC Kailasa and TARC Tripundra. Buyers purchase adjacent residences or even an entire floor to create a common living space for large families. So, they can be together and at the same time enjoy the privacy and independence of individual homes.”

The trend indicates the changing preferences of luxury homebuyers, who are placing more value on exclusivity, flexibility, and multi-generational living.

Four ultra-luxury apartments at DLF’s The Camellias were registered for over Rs 270 crore in September 2025 alone. At The Camellias, promoters of Dhanuka Agritech, Ram Gopal Agarwal, and Rahul Dhanuka, each bought a 7,361 sq ft apartment, while Harsh Dhanuka purchased a 9,419 sq ft unit.

Similarly, the founder of another company bought a 7,430 sq ft apartment, while his sister and mother together took a 7,430 sq ft apartment in The Camellias. Brothers Ravish and Akash Kapoor of the Elan Group have each bought an apartment in The Camellias.

“While there are instances of affluent families acquiring adjacent residences or even an entire floor plate to live close across generations while preserving privacy, we see this as an outcome of a much larger shift in luxury housing,” said Vikram Singh, president, project, Central Park. “The real trend is towards personalisation rather than consolidation. Today's buyers are seeking build-to-suit residences that allow them to create a home around their own lifestyle. They are also gravitating towards larger homes with clearly defined zones for work, wellness, entertaining and family life.”