GB Realty plans Rs 5,000 crore investment in luxury real estate expansion across North India

New Delhi: Real estate developer GB Realty has planned to invest over Rs 5,000 crore in the next three years, as the company looks to expand its luxury residential portfolio and enter new real estate segments and markets across North India.

The company plans to scale its cumulative investment to approximately Rs 10,000 crore over the next five years. Of the planned investment, approximately Rs 3,500 crore is proposed to be deployed specifically towards luxury and ultra-luxury residential developments.

Read more: Cement, bricks and AI: India's $650-billion real estate industry has a new formula


The firm has already launched one project and expected to launch three more in the near future.

GB Realty expects to deliver four projects over the next three years, while simultaneously building a development pipeline spanning ultra-luxury residences, high-street commercial developments, eco-conscious townships, senior living communities, golf-led developments and luxury resort living.

The proposed investments are expected to be funded through a combination of internal accruals, customer collections, debt and institutional/JV capital, depending on the nature and scale of individual developments.

Read more: Tribeca, Ira Realty to invest Rs 2,000 cr to build Trump-branded housing project in Hyderabad

“GB Realty is placing luxury and ultra-luxury housing at the centre of its next growth phase. The company believes there is significant headroom in the Rs 5 crore and above residential segment, particularly across Chandigarh Tricity and Punjab, where demand for high-end housing has grown while organised supply at the upper end of the market remains relatively limited,” said Gurinder Bhatti, Founder, GB Realty.

GB Realty currently has a presence in Mohali and New Chandigarh and is evaluating further opportunities across Amritsar, Ludhiana, Jalandhar and the wider Chandigarh Tricity region.

Over the next three to five years, the company also plans to expand beyond its home market, with Delhi-NCR, Noida and other parts of Uttar Pradesh, Haryana and Himachal Pradesh identified as potential growth markets.

“Chandigarh Tricity remains an important market for us, but our ambition is considerably larger. We see opportunities across Punjab, Delhi-NCR, Uttar Pradesh, Haryana and Himachal Pradesh.

Our strategy will be to enter markets where there is a clear gap between the aspirations of affluent consumers and the quality of organised supply available to them,” Bhatti said.

As part of its longer-term growth roadmap, GB Realty is looking at developing a large-scale township of approximately 1,000 acres over the next decade.

The company has also set an ambitious target of building GB Realty into an enterprise with a Rs 50,000 crore valuation by 2036, supported by geographic expansion, portfolio diversification and a stronger presence in the luxury and ultra-luxury segments.