Birla Estates enters JV with M S Ramaiah Realty, targets Rs 3000 cr revenue

Bengaluru: Birla Estates has partnered with M S Ramaiah Realty LLP to develop a 52-acre integrated township in Devanahalli, with an estimated revenue potential of ₹3,000 crore, underscoring the scale at which organised developers are betting on North Bengaluru’s emerging growth corridor.

The company has recorded bookings of around ₹650 crore in Phase 4 of Birla Trimaya, with over 85% of the launched inventory sold and nearly 460 units absorbed. With this, cumulative bookings across all launched phases have reached approximately ₹2,459 crore.

The strong response comes amid sustained momentum in Bengaluru’s residential market. The city saw over 49,000 housing units launched in 2025 — the highest on record — with premium housing accounting for more than half of the supply, reflecting a clear shift towards upscale developments, according to Cushman & Wakefield.


Birla Trimaya is positioned as a premium, master-planned township offering lake-facing 1 to 4 BHK residences, with over 70% of the development dedicated to open spaces, landscaped greens, and community-focused amenities — aligning with the broader trend of buyers gravitating towards integrated communities and larger living formats.

North Bengaluru, particularly Devanahalli, continues to emerge as a high-growth residential corridor. Property prices in the region are expected to appreciate by 6–12% annually, driven by infrastructure upgrades, airport-led development, and expanding employment hubs, according to industry estimates.

Demand has also been supported by strong absorption trends, with Bengaluru accounting for nearly 21% of total new residential supply across India’s top cities, reinforcing its position as one of the country’s most resilient housing markets.

“The response to Trimaya Phase 4 reflects the increasing maturity of homebuyer demand in North Bengaluru, with a clear preference for well-planned developments offering quality of life and long-term value,” said K.T. Jithendran, MD & CEO, Birla Estates.

Earlier phases of the project saw strong absorption momentum, with Phase I selling out within 36 hours (₹500 crore), Phase II recording nearly ₹600 crore within 24 hours, and Phase III clocking about ₹500 crore in bookings on launch day.

Birla Estates is expanding its footprint in Bengaluru across key micro-markets including Whitefield, Rajajinagar, Devanahalli, Rajarajeshwari Nagar, and Sarjapur, as it scales up its premium residential portfolio through a mix of outright acquisitions and asset-light joint ventures.