Vedanta Wake Up! Gets Ashish Bhatia to drive acquisitions

AHMEDABAD: Vedanta Wake Up!, a chain of budget hotels headquartered in Mumbai has roped in Ashish Bhatia to drive acquisitions.

The budget hotel brand inaugurated multiple new properties in Kerala, Karnataka, Tamil Nadu and Puducherry and Bhatia would now head acquisitions as the brand steps up an aggressive expansion strategy for a pan-India foortprint. Bhatia headed acquisitions and operations at Galaxy Entertainment, a publicly traded subsidiary of Future Group.

"Ashish Bhatia will lead the acquisition strategy of the company as we emerge from a phase of consolidation to entering a phase of expansion across multiple states. His experience of working at leading consumer companies such as Taj and Future Group will be invaluable as we mature from being an early stage venture to a profitable, high growth business," said Rishabh Gupta, Co-Founder, Vedanta Wake Up!

Vedanta Wake up! Was conceptualised by Rishabh Gupta and Aadil Muscatwala in 2011 when it began operations in key cities in Kerala, such as Fort Kochi, Thekkady, Kovalam, Varkala, Alleppey, Wayanad and Munnar.