Sports catering fast food chain Fast Trax Food on expansion spree

NEW DELHI: Sports catering fast food chain, Fast Trax Food plans to target 50 stores with an investment of Rs 50 crore in expansion and marketing activities.

Fast Trax is a venture by the Rs 1,000 crore Hind Group, a food processing company. Says Samar Qureshi, director, Fast Trax Food, "Besides expanding presence in Delhi and NCR, we are planning to expand base in Punjab and Haryana. We are targeting the youth who connect well with sports."

With 23 locations spread across the Capital, one in Aligarh and 28 more that will come up, Fast Trax has a presence across retail formats such as malls, metro stations as well as in university campuses.

As a part of the expansion exercise, all the outlets have been given a new look in packaging, posters and the overall ambience.