Pulse chain of restaurants on expansion drive

NEW DELHI: Pulse Foods India Private Ltd, a chain of Quick Service Restaurants (QSR) by the Poddar Heritage Group, is in a major expansion mode both in the domestic and overseas market with plans to set up 75 food courts and restaurants in India as well as the launch of its first franchise in London this year.

"For the next three years we have earmarked an investment of Rs 20 crore for expanding our network, which includes setting up of 20 outlets by the end of this fiscal," said, Pulse Foods CEO Neeraj Jain..

"We are also targeting 250 touch points, including the food carts, in the next 7-8 years," he said, adding that the company is looking at increasing its turnover to Rs 12 cr from Rs two cr in last fiscal.

Currently, Pulse has 13 restaurants in India, besides three food carts.

On the overseas expansion, Jain said the company is in the process of setting up its first franchise in London.

"It will be launched in September this year with an investment of 2,00,000 pounds (over Rs 1.72 cr)," he said.

The restaurant chain, specialising in Indian fast food and North Indian fare, opened its first stand-alone 'Pulse' restuarant in Delhi at the Netaji Subhash Place Metro Station today.

In India, the company is focussing on metros and mini-metros. It is also in talks with the Airports Authority of India for opening outlets at Delhi and Mumbai airports.