Oyo checks into premium resorts and hotels space with Palette

Hospitality chain Oyo announced on Tuesday that it has entered the premium resorts and hotels category with the launch of a new brand called Palette.

The company said it has curated a range of 'upscale' resorts and hotels for travellers seeking a 'premium experience' at competitive prices.

Oyo said Palette resorts will be located in popular leisure destinations across India, while also catering to business leisure or bleisure travellers looking for quick getaways and staycations. The company said it has started 10 Palette resorts as a pilot project in cities such as Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bengaluru.


The company will add 40 more Palette resorts to its portfolio by quarter two of financial year 2024. The expansion will encompass destinations such as Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi.

Anuj Tejpal, chief merchant officer at Oyo said travellers are craving unique and memorable experiences.

"This paradigm shift, fuelled by rising disposable incomes, has prompted us diversify our portfolio and introduce the

Palette brand. We have seen a very encouraging response for the existing 10 properties and the addition of new destinations will help us in having a more holistic portfolio for our guests," he added.

Other premium brands under Oyo's umbrella include names such as Townhouse Oak, Oyo Townhouse, Collection O, and Capital O.