McDonald's to spread footprint in South

BANGALORE: McDonald’s is rapidly moving southwards. Having established a significant presence in the north, McDonald’s is now expanding its footprint in Bangalore and Hyderabad.

The quick-service restaurant chain is also entering Chennai by the year-end. McDonald’s rapid expansion plan in south stems from the fact that the per capita chicken consumption in the south stands at around 2 kg against 1.2 kg in the north.

According to the Indian Food Intake Survey (2006) by Mumbai-based Protein Foods & Nutrition Development Association of India, 80% of the population in the south is non-vegetarian, in contrast to 56% in the north.