Marriott bullish on India expansion plans, bets on spiritual tourism
Marriott International is aggressively expanding in India with 200 hotels in its pipeline, aiming to open around 50 this year. Despite near-term international travel disruptions from the West Asia crisis, the hospitality giant remains committed to...
Kiran Andicott, Senior Vice President for South Asia at Marriott International, underscored the company's long-term commitment to the Indian market.
"We have got a pipeline of 200 hotels as of today, and on average, like last year, we ended up opening around 50 hotels," he told PTI.
However, Andicott acknowledged short-term challenges affecting international travel flows due to the West Asia crisis. "There is a little bit of a dip depending on which city you're looking at and your market segment, because a lot of international travel used to transit through the Middle East. That is impacted," he said.
Despite these near-term headwinds, Marriott does not foresee any lasting impact on its expansion plans.
"From a development and growth perspective, I don't see any long-term impact of the crisis. Hopefully, it will wind down soon. If it doesn't, then of course it's a problem for the entire world, not just India," Andicott shared.
Looking ahead, the company is placing strategic emphasis on emerging travel segments, particularly spiritual tourism, which Andicott described as "underserved and largely unexplored."
"We just opened a hotel in Tirupati. We've got a hotel in Katra, and properties coming up in Ayodhya and Vrindavan," he said.
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