ITC Hotels signs three more Storii properties

ITC Hotels said on Monday it has signed three more properties under the Storii brand in Goa, Himachal Pradesh and Uttar Pradesh.

Anil Chadha, divisional chief executive at ITC Hotels said the new properties at Goa, Manali, and Prayagraj highlight the focus on growth and expansion in the boutique hotel space.

"Storii by ITC Hotels is fast becoming a preferred brand in the experiential segment, welcoming travelers seeking local experiences. Every property under this brand tells its own unique Storii," he added.


Soon to open, Storii Moira Riviera, is located in Moira, a village in North Goa known for its rivulet views and sunsets.

This 15 keys boutique property follows the Mediterranean style design and architecture. Most rooms offer a plunge pool and recreational facilities including the K by Kayakalp spa.

ITC Hotels has also signed the 23 keys Urvashi’s Retreat in Manali for brand Storii.

The company said every aspect of the property will be further personalized to offer a blend of 'local rusticity and splendor.'

Storii Prayagraj is 10 kilometres away from the popular pilgrim spot Triveni Sangam.

ITC Hotels said the property will be extensively refurbished to accommodate a new wing.

The new offering shall offer the K by Kayakalp spa and food and beverage options including a bar, an all-day dining and a speciality restaurant.

Storii is a collection of hand-picked boutique properties in the premium segment.