India leads APEC for Marriott Intl signings with 99 deals, 12,000 rooms in 2025

New Delhi: Marriott International said the Asia Pacific region excluding China (APEC) delivered its third consecutive year of 'record' development signings in 2025, with 187 deals representing more than 28,000 rooms signed in 2025, a 32% year-over-year increase.

The chain said the region closed the year with more than 400 hotels and over 86,000 rooms in the development pipeline.

“Our record performance in 2025 underscores the strength of Marriott’s growth engine across the region and the enduring confidence our hotel owners place in our brands and operating platform. Sustained intra-regional and international travel demand and a diversified portfolio have enabled us to scale with purpose across markets, segments and development models”, said Rajeev Menon, president, Asia Pacific excluding China, Marriott International.


“As we expand into emerging destinations and accelerate conversions and multi-unit agreements, we remain focused on delivering long-term value for owners while creating compelling experiences that resonate with today’s travelers.”

In 2025, Marriott introduced Series by Marriott through a founding multi-unit deal in India. The deal resulted in the conversion of 26 hotels to the brand in a single day, adding approximately 1,900 rooms to its portfolio overnight.

As of end-2025, the brand has 37 open properties (approximately 2,600 rooms) in 23 cities across India. Operating as Fern Hotels & Resorts, Series by Marriott, the portfolio marks the brand’s inaugural global debut. The top five growth markets in APEC with the highest number of signings in 2025 were India, Thailand, Vietnam, Malaysia and Japan.

India saw the most signings with a record 99 deals representing over 12,000 rooms.

The chain said conversions continued to be a 'key' growth engine, accounting for 35% of total signed deals. The chain said multi-unit agreements also contributed 'significantly', representing close to 30% of total signings.

Marriott said luxury remained a strategic focus in 2025 and accounted for approximately 19% of 2025 organic rooms signings, with JW Marriott, The Ritz-Carlton and Luxury Collection seeing the highest number of signed deals.