IKEA partners Snowman Logistics for backend support

NEW DELHI: Snowman Logistics today said Swedish home furnishing major IKEA has partnered with it to manage backend operations of its in-store restaurant business in the country.

"Snowman Logistics ...has partnered with IKEA to manage the back-end of their in-store restaurant business in India. Snowman will be the exclusive partner and extend support at pan-India level as IKEA opens stores in various cities," Snowman Logistics said in a BSE filing.

IKEA is expected to open its first store in the country in Hyderabad in 2018.

IKEA India Country Food Manager Henrik Österström said: "IKEA Food is an important part of our plans in India. Our restaurants will be one of the largest ones in the world with around 1,000 seats, 100 plus co-workers and will come with a mix of Indian and Swedish food at affordable prices".

Snowman Logistics, at present, extends back-end support to brands including KFC, Subway, Domino's Pizza and Cafe Coffee Day.