Hilton announces strategic agreement with Royal Orchid Hotels for 125 New Hampton by Hilton Hotels

New Delhi: Royal Orchid Hotels has announced the signing of a 'strategic agreement' with Hilton to sign and open 125 Hampton by Hilton hotels in India. The companies said the partnership accelerates Hilton’s upper midscale expansion in India, where rising domestic travel and growing demand from the country’s expanding middle class are driving strong opportunities in the mid-market segment. The franchised hotels will primarily be developed across western and southern markets, including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana, joining more than 3,100 Hampton by Hilton properties trading globally.

Alan Watts, president, Asia Pacific, Hilton said India’s economic growth, expanding middle class and rapid infrastructure development are reshaping the country’s travel landscape, creating 'significant' opportunities for the chain's brands. "Our new strategic partnership with the Royal Orchid Hotels demonstrates our commitment to working with established local operators, enabling us to scale our franchise footprint rapidly while maintaining the strength and consistency of Hilton’s brands," he added.

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Arjun Baljee, president, Royal Orchid Hotels, said partnering with Hilton to bring 125 Hampton properties to life is a 'strategic leap' in the company's 50-year journey. "It complements our ethos of bolstering India’s mid-market segment with hotels that deliver great value, service efficiency and thoughtful design, alongside the globally renowned Hampton brand experience," he said.

"Over the next 10 years, the hospitality opportunity will enable jobs creation for local communities besides offering travelers across the country a quality stay experience," he added.

Hampton by Hilton is Hilton's largest brand by number of hotels and is positioned in the upper midscale segment.