Coffee Day to brew sports cafe in tie-up with IPL
Cafe chain Cafe Coffee Day is all set to undergo a makeover. It plans to launch new format stores by the end of this financial year.
By Shruti Chauhan, ET Bureau |
NEW DELHI: Cafe chain Cafe Coffee Day is all set to undergo a makeover. It plans to launch new format stores by the end of this financial year. As part of its expansion plan, it has already tied up with IPL teams to introduce a new format���the sports cafe.
It also plans to introduce book and movie cafes. Cafe Coffee Day is a division of the Rs 750-crore Amalgamated Bean Coffee Trading Company (ABCTCL). ���We are doing everything to expand our business. We want to ramp up the number of outlets to 900 from 620 by March 2009,��� Cafe Coffee Day president (marketing) Bidisha Nagaraj told ET.
As per the new strategy, around 15% of the stores will be based on the new formats while the remaining ones will follow the ���vanilla��� format. ���The new formats are being rolled out with the intention of increasing the customer base of the chain,��� said Ms Nagaraj. Movie cafe is another format which the chain is trying out. ���We will start organising movie festivals in our new outlets to attract cinema lovers,��� said Ms Nagaraj.
The existing CCD outlets have already dedicated a section to books. However, it is now in the process of tying up with a publishing house to woo book lovers. ���The three formats���movie, sports and books���will attract all kinds of customers,��� said Ms Nagaraj. The average age of visitors to CCD currently ranges from 18 to 30. With the new formats, the company will cater to a varied customer base.
It also plans to introduce book and movie cafes. Cafe Coffee Day is a division of the Rs 750-crore Amalgamated Bean Coffee Trading Company (ABCTCL). ���We are doing everything to expand our business. We want to ramp up the number of outlets to 900 from 620 by March 2009,��� Cafe Coffee Day president (marketing) Bidisha Nagaraj told ET.
As per the new strategy, around 15% of the stores will be based on the new formats while the remaining ones will follow the ���vanilla��� format. ���The new formats are being rolled out with the intention of increasing the customer base of the chain,��� said Ms Nagaraj. Movie cafe is another format which the chain is trying out. ���We will start organising movie festivals in our new outlets to attract cinema lovers,��� said Ms Nagaraj.
The existing CCD outlets have already dedicated a section to books. However, it is now in the process of tying up with a publishing house to woo book lovers. ���The three formats���movie, sports and books���will attract all kinds of customers,��� said Ms Nagaraj. The average age of visitors to CCD currently ranges from 18 to 30. With the new formats, the company will cater to a varied customer base.
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