Burger King unveils healthier kids menu
Burger King pledged on Wednesday to offer healthier fast-food items for children under 12, with plans to sell and market flame-broiled chicken tenders and apples cut to resemble french fries.
By Agencies |
MIAMI: Burger King pledged on Wednesday to offer healthier fast-food items for children under 12, with plans to sell and market flame-broiled chicken tenders and apples cut to resemble french fries. Burger King Holdings said it has set nutritional guidelines to follow when targeting children under 12 in advertising, including limiting ads to kids meals that contain no more than 560 calories, less than 30% of calories from fat and no more than 10% of calories from added sugars.
Burger King is building a kids meal that will contain the flame-broiled tenders, organic unsweetened applesauce and low-fat milk, for a total of 305 calories. It will be available sometime in 2008, the company said.
The fast-food chain is also developing what it calls BK Fresh Apple Fries. The red apples are cut to resemble french fries and are served in the same containers as fries, but they are not fried and are served skinless and cold. “We not only want to inform parents and kids about these new menu options but also to demonstrate through product innovation that better-for-you foods can be fun and taste good,” said Burger King’s chief executive John Chidsey.
The 2.4-ounce serving of Apple Fries will have 35 calories, the company said. A small serving of Burger King french fries has 230 calories and 13 grams of fat, said Burger King’s website. US grown apples that are cut and packaged in a sterile environment and subjected to a pre-wash that contains lemon to keep them from turning brown will be used, said Burger King spokesman Keva Silversmith.
The flame-broiled tenders have 145 calories and 6 grams of fat per four-piece children’s serving. A four-piece serving of fried tenders has 170 calories and 10 fat grams.
Burger King is building a kids meal that will contain the flame-broiled tenders, organic unsweetened applesauce and low-fat milk, for a total of 305 calories. It will be available sometime in 2008, the company said.
The fast-food chain is also developing what it calls BK Fresh Apple Fries. The red apples are cut to resemble french fries and are served in the same containers as fries, but they are not fried and are served skinless and cold. “We not only want to inform parents and kids about these new menu options but also to demonstrate through product innovation that better-for-you foods can be fun and taste good,” said Burger King’s chief executive John Chidsey.
The 2.4-ounce serving of Apple Fries will have 35 calories, the company said. A small serving of Burger King french fries has 230 calories and 13 grams of fat, said Burger King’s website. US grown apples that are cut and packaged in a sterile environment and subjected to a pre-wash that contains lemon to keep them from turning brown will be used, said Burger King spokesman Keva Silversmith.
The flame-broiled tenders have 145 calories and 6 grams of fat per four-piece children’s serving. A four-piece serving of fried tenders has 170 calories and 10 fat grams.
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