Vocational training player Aptech launches its EdTech initiative ProAlley.com

Vocational training player Aptech is investing Rs 17 crore in foraying into the edtech segment with its latest brand addition – ProAlley.com. With this, the brand intends to reach out to a new segment of audience -- self -paced learners wanting to learn and make a career in the growing media & entertainment industry from the comfort of their homes.

While the initial offerings of the brand will focus on the growing media & entertainment, AVGC (animation, visual effects, gaming and comics) segment given the mass employment opportunities, however it will not be restricted to this segment alone.

The new venture is fully online. It is starting with five courses and the company intends to add 10 new ones every quarter.


Aptech houses several education brands including Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech International Pre-school, Aptech Aviation Academy, Aptech Learning amongst others. ProAlley.com will extend Aptech’s philosophy of employment driven education and job enablement by focussing on skilling & up-skilling the new age tech user.

The brand offers two plans to opt from, ‘Pro’ and ‘Pro-Plus’. Both the plans offer certification courses. ‘Pro-plus’ has additional benefits including creating & enhancing portfolio with guidance from experts, placement assistance*, personalised one-on-one mentor connect programs and real time graded & evaluated assignments.

Dr Anil Pant, Managing Director and CEO, Aptech said, “Our Ed-tech initiative is for self- paced learners, freelancers, influencers, content creators – literally anyone looking to equip themselves with new skills, looking to make a career in the media, entertainment or AVGC segment. The AVGC industry is in a steady stage of its flight, where IT sector stood about 20 years ago.”