Samsung launches programme to hone business acumen among students

MUMBAI: Samsung India has launched Samsung EDGE, a campus programme, to provide a platform for talent from leading B-schools and engineering colleges to get a head-start in their careers.

As part of this programme, students from B-school and engineering colleges across India will get an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with their unique solutions.

The winning teams will get a cash prize along with a potential opportunity to work with Samsung.

The Samsung EDGE program consists of three rounds. In the Campus Round, team members will come together, ideate and put up an executive case summary. Post evaluation, three teams per campus will be shortlisted for the Zonal Round in which all the teams will closely work on the case study and will submit and present their unique solutions. The final 12 teams will battle it out in the National Round after which the three winning teams will be announced.

“Samsung always strives to encourage the best talent and nurture the spirit of innovation. Samsung EDGE will provide us a platform to directly interact and engage with some of the brightest minds in leading B-schools and engineering colleges. We are confident we will gain valuable insights through this engagement,” said Udaiy Khanna, Vice President - Human Resources, Samsung India in a statement.