Sales and marketing experts teach Nirma students at conclave

AHMEDABAD: Students at the Institute of Management, Nirma University (IMNU) learnt sales and marketing strategies from industry leaders of various industries like retail, banking, communication, automobile and pharmaceuticals during “Ayatana2013”, sales and marketing conclave. The theme of the conclave was "sales and marketing in the 21st century".

Darshak Mehta, VP-Reliance Retail, addressed the inaugural session by highlighting the growing presence of retail in daily lives. He discussed the potential for significant growth in the organised retail sector, due to the shifting preferences of customers to organised hypermarkets. He touched upon the role of visual merchandising in conversion of sales, the emergence of cash and carry model and endless opportunities that a liberal FDI regime can bring in India.

Narendra Agrawal, Sr. VP and Sr. Regional Business Manager, Kotak Mahindra Bank, Ronak Shah, Associate VP, DDB Mudra, Coumara Radja, Sr. VP, Global Business Development and Marketing, Wanbury and Jagat Shah, founder and mentor, Global Network andCluster Pulse also addressed students of management.

The final two sessions of the day were addressed by Mr Puneet Awasthi, Sr. VP – Business & Industrial Research Division, IMRB and Mr Sunil Singh, Asst. VP – Channel & Business Development, 2-wheeler Division, Piaggio.

The valedictory session was addressed by Mr Ganesh Nayak – Executive Director & COO, Zydus Cadilla, on the theme Insights on Global Marketing. He discussed implementation of global programmes, common mistakes made by global companies and motivation of global managers. He stressed on introducing products to meet local needs and demands.