Pearson launches 'Global Marketing Management'

MUMBAI: The world's largest educational book publishers Pearson Education has launched an updated version of the much-acclaimed marketing book ' Global Marketing Management'.

This is the seventh edition of much acclaimed book by Warren J Keegan, is the first edition in the country and in South Asia.

Co-authored by Prof Keegan of Lubin School of Business Pace University, New York, and Naval K Bhargava of Mudra Institute of Communications, Ahmedabad, the book was launched by Mumbai Sheriff Indu Shahni here last evening.

The book is updated with both cases in areas like cover consumer, industrial, low and high tech, product and services marketing, and data with special emphasis on modern day business enterprises, to make students understand the concepts better in a contemporary context.

There are many local examples in the book to make the text beneficial for the students.