MICA ties up with Talentedge for e-commerce business management course

NEW DELHI: MICA the management school for strategic marketing and communication has tied up with interactive learning solutions company Talentedge to introduce a postgraduate programme in e-commerce business management.

With the programme content and structure developed by MICA, there will be an emphasis on business models and other dynamics of running a business in the online space. The four month long programme will require the student to attend two classes of 1.5 hours twice a week starting in February this year.

This programme is geared towards giving the students a 360 degree view of the e-commerce world by covering essential aspects like prevalent business models, digital marketing, customer acquisition, tools and techniques, running operations, emerging global trends, applicable legal and regulatory framework.

The programme content will be enriched with real-life case studies from OLX to enable better understanding.