IIM Nagpur inks MoU with MullenLowe Lintas, sets up Centre of Excellence in brand management

Kolkata: The Indian Institute of Management Nagpur (IIMN) signed a memorandum of understanding (MoU) with advertising and marketing communications company MullenLowe Lintas, to establish the Centre of Excellence in Brand Management at the institute.

IIMN Director Bhimaraya Metri said that the collaboration would focus primarily on joint research, advisory services and organization of events centred around brand management.

Subramanyeswar S, Group Chief Strategy Officer at MullenLowe Lintas said that a strong interaction with academia is encouraged and that it is imperative for the firm to evolve in the domains of branding and communication by creating and sharing knowledge with B-schools.