IIM-A, Columbia B-school alliance in the works

NEW DELHI: The IIM-A has decided to put to test some of its own lessons on global brand building that it has imparted to would-be managers over 40-odd years. The institute���s latest effort in global brand building comes in the form of a tie-up with Columbia University���s Business School.

Sources said that Columbia Business School���s dean Glenn Hubbard will be visiting India later this month, when the partnership between the two is finalised. The tie-up could mirror IIM-Bangalore���s exchange programme with Stanford University���s Graduate School of Business or expand IIM-A���s executive education programme to give its participants a global exposure.

The exact nature of the tie-up is not yet known. When contacted, IIM-A officials confirmed the proposed tie-up with Columbia Business School but did not comment on the exact nature of the tie-up.

For Columbia, a tie-up with one of India���s premier B-schools could mean the ability to build up a research base and case study archive for one of the biggest markets in the world today. For IIM-A, the tie-up will help provide its students a global exposure in terms of research and study as well as global placements for its students. Also, it will help enhance IIM���s profile in the international market.

amanpreet.singh@timesgroup.com