Crack the MBA code - with a cellphone in hand

PUNE: If you are tired or bored of studying books for the Common Admission Test (CAT) for IIMs, or GRE for admission to colleges in the US, you can now turn to your handset for some relief. EnableM, a wireless application developer, and IMS, the management entrance training institute, will come out with a learning vertical for MBA aspirants on cellphones. Starting May 2007, this service would be available on the mobile phones through Wireless Application Protocol (WAP), SMS, voice or data.

Both the companies, though, are tight-lipped about the cellular operator which will launch the service. But it will be initially rolled out by three national players, to be followed by the rest. Charged at Rs 100-150 per month on a subscription basis, the companies expect to capture 35% of the market share of test takers within the first quarter itself.

The platform will work as a supplementary learning aid and will allow to take quick tests on specific subjects, access wordlists/flashcards, quick tips on mathematics and logic. The interactive nature of the medium would enable quick and personalised feedback from the faculty of IMS.