Redchery plans to cross swords with BlackBerry

CHENNAI: US-headquartered ICT company AJ Square Consultancy Services, with its global development centre at Madurai in Tamil Nadu, launched a patented ���push��� mail technology product called Redchery for the global as well as Indian markets on Thursday.

The Rs 15-crore fullyowned subsidiary of the manufacturing group ��� Madurai-based Lords group of Companies, is planning to price its product at one tenth the rate charged by its competitors, thereby acquiring about 20 lakh subscribers in a year.

���We are aiming at an ARPU (average revenue per user) of Rs 110 per annum, and so, an annual turnover of Rs 22 crore for this fiscal,��� said AJ Square MD Boaz Augustine.

Redchery is an application that enables mobile users to receive their emails on their handsets via GPRS.