Yahoo keen on offering one stop solution to advertisers
Yahoo said it was working out a strategy to consolidate its display and search advertisements to offer a "one-stop" solution to advertisers.
By PTI |
BANGALORE: Leveraging its current position in the advertisement segment, Yahoo on Saturday said it was working out a strategy to consolidate its display and search advertisements to offer a "one-stop" solution to advertisers.
The advertisers were beginning to understand the advantage of online advertising as opposed to traditional advertisements, Yahoo Co-Founder and CEO David Filo said.
Yahoo was investing in the advertisement component like "advertisement exchange" to facilitate buying and selling advertising spaces, he said.
Yahoo is keen on focusing consumers, advertisers and publishers. While publishers were keen on leveraging its current user base to optimise the reach of their content matter, advertisers were looking to reach out to the vast user base that yahoo has.
"Currently Yahoo was at the crossroads with more changes expected. However, Yahoo would continue to focus on its core products namely its communication tools as well as it search tools in addition to its social networking platform," Filo said.
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On Yahoo India's strategy, Yahoo India CEO (R&D) Sharad Sharma said: "the focus would be on adding value to new users entering the market".According to Filo, Yahoo would continue to invest in India, which is one of its key emerging markets with future numbers expected to come mainly from the mobile segment in addition to the PC segment.
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